If you’re ready to take your small business online, here are some tips and best practices to guide you through the process.
Keep it simple: Customers stay longer on user-friendly sites. Most customers will decide whether they want to browse and purchase within minutes. Discover how Wix can help build a simple site with impact.
Embrace the digital storefront: Allowing people to buy directly from your website makes it easier for your customers to buy directly from you, perhaps even in the comfort of their own homes. A good website solution provider takes the hard work out of selling online, helping you to set up a digital storefront for your business.
Enable site search: Customers expect to be able to visit a store and search for specific things like “blue women’s shoes.” Showing the most relevant products will greatly increase the likelihood that they’ll make it to checkout.
Content is key: Plan out what people will see and do when they visit your website. Many site visitors will not want to buy right away so give them reasons to visit and stay other than to buy. Learn how Wordpress can help make content consistent.
Include how-to guides: How-to guides and project templates help customers plan a project related to the product or service you sell. You may not get direct sales immediately, but keeping customers engaged and online means they will keep returning to your website.
Start small, then expand: Nail the basics first: products, services, hours, offerings, testimonials, and contact information. Features like subscriptions, bookings, and memberships may come later, unless they’re the focus of your business. Find out how Bookmark uses AI to build your website with all the basics.
Beyond your site—get social: Social media can extend your company’s reach by giving potential customers another channel to engage with you. You can find some specific tips and solutions for social media in Getting started with advertising.