of consumers surveyed say they would prefer to shop exclusively online.1


of consumers prefer to shop where digitally-related benefits (web site and loyalty programs) are available.1
1 Insights listed above are from Visa’s Digital Transformation Research, 2018 Maru/Matchbox survey.
Keep it simple: Customers stay longer on user-friendly sites. Most customers will decide whether they want to browse and purchase within minutes.
Embrace the digital storefront: Allowing people to buy directly from your website makes it easier for your customers to buy directly from you, perhaps even in the comfort of their own homes. A good website solution provider takes the hard work out of selling online, helping you to set up a digital storefront for your business.
Enable site search: Customers expect to be able to visit a store and search for specific things like “blue women’s shoes.” Showing the most relevant products will greatly increase the likelihood that they’ll make it to checkout.
Content is key: Plan out what people will see and do when they visit your website. Many site visitors will not want to buy right away so give them reasons to visit and stay other than to buy.
Include how-to guides: How-to guides and project templates help customers plan a project related to the product or service you sell. You may not get direct sales immediately but, keeping customers engaged and online means they will keep returning to your website.
Start small, then expand: Nail the basics first: products, services, hours, offerings, testimonials, and contact information. Features like subscriptions, bookings, and memberships may come later, unless they’re the focus of your business.
Beyond your site—get social: Social media can extend your company’s reach by giving potential customers another channel to engage with you. See best practices for your online presence in the running and growing sections of the Small Business Hub.
Visa partners that can help you build a website or online store

36% of the web is built on WordPress. Unlock the power of the most flexible website builder today.
Learn about WordPress.com
Create, manage and grow your online presence with the Wix website builder.
Learn about Wix.com
An ecommerce platform that provides you with everything you need to start, run, and grow a business.
Learn about Shopify
eCommerce platform for businesses of all sizes and industries to build a complete, mobile-ready website and online store.
Learn about 3Dcart
BigCommerce is an easy way to build, run, and grow a better online business.
Learn about BigCommerceVisa partners that can help you reach customers online

Womply is a CRM and marketing software company that helps local businesses create meaningful customer connections.
Learn about Womply
Every month, millions of people turn to Yelp to find great local businesses like yours.
Learn about Yelp
Trustpilot reviews get you closer to your customers and power your business forward.
Learn about Trustpilot
Magnet is an advertising platform that connects you to customers in your local area.
Learn about MagnetVisa partners that can help you sell online

An ecommerce platform that provides you with everything you need to start, run, and grow a business.
Learn about Shopify
eCommerce platform for businesses of all sizes and industries to build a complete, mobile-ready website and online store.
Learn about 3Dcart
Whether you’re just starting out or need to adapt how you do business, PayPal is ready to help.
Learn about PayPal
Authorize.Net helps make it simple to accept electronic and card payments in person, online or over the phone.
Learn about Authorize.Net
e|tab Online Ordering creates custom branded online ordering platforms for businesses.
Learn about e|tab
BigCommerce is an easy way to build, run, and grow a better online business.
Learn about BigCommerce