Visa Champions Female Entrepreneurs in 2019
- She’s Next, Empowered by Visa, launches to support the advancement of women-owned small businesses around the world
- Next phase of multi-million dollar marketing campaign – “Money is Changing” – to feature real female business owners
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190115005241/en/
Visa unveils a global initiative to champion women-owned small businesses everywhere: She’s Next, Empowered by Visa. Visa executives
The global rate of female entrepreneurship has been increasing more quickly than that of male entrepreneurs,1 with more than 163 million women around the world starting a business since 20142. She’s Next will champion this growing trend, with additional support from leading small business advocates, including Square and Yelp.
“Starting and growing a business can be both incredibly rewarding and daunting. That is why Visa is committed to empowering women business owners through a year-long program of education, cutting-edge digital payment technology and a powerful peer network,” said Suzan Kereere, global head of merchant sales & acquiring, Visa. “There is never enough time or enough resources, but when we work together to support each other, amazing things can happen.”
Inspiring Female Business Leaders
She’s Next, will be supported by the Female Founder Collective (FFC) – a network of businesses led by women, supporting women – that launched in 2018 and quickly grew to over 3,000 members. From streamlining payment methods to linking women small business owners with like-minded peers and experts, Visa and FFC will together offer unmatched resources and opportunities for female entrepreneurs.
“As women, we have the power to shape and transform our communities—through our purchasing power and also through the leadership and employment opportunities we offer as business owners,” said
She’s Next was unveiled at a preview event at Hudson Yards in
- Interactive Workshops: Beginning with an inaugural event in
Atlantaon January 30, alongside Super Bowl LIII in Atlanta, Visa will host a series of interactive workshops to tackle business challenges specific to each community. Future events are planned for the FIFA Women’s World Cup France 2019™ and beyond.
- Access to Experts: Each workshop will include experts from Visa, local and national subject matter experts, and partners to maximize benefits to female business owners. Specifically at the inaugural workshop in
Atlanta, leaders from Visa, Square and Yelp will bring their own expertise and innovation to the workshop. New Research: Initial insights from a forthcoming survey commissioned by Visa of US-based female small business owners will help to inform the issues that matter most to women entrepreneurs. Select findings include:
- Key Motivators: The top three things women cite as motivators in starting their own businesses are: pursuing their passion (48%), having financial independence (43%) and having flexibility (41%).
- Money Matters: Nearly three quarters of women (73%) report that it was difficult to obtain the funding they needed to start their own business. In fact, six in ten (61%) self-funded their business.
- Digital First: When asked to identify top workshop topics they would like to learn more about, respondents said improved social media and digital marketing skills to promote and grow their businesses.
- Advertising Campaign: In 2019, Visa will launch phase two of its multi-million dollar Money is Changing marketing campaign in
the United States, building on its millennial women focus and featuring real-life female business owners. Visa will feature a diverse spectrum of women in the campaign who will highlight the practical steps they have personally taken to change the game and challenge existing taboos when it comes to money.
Visa, Women and Small Businesses
She’s Next builds off the success of Visa-supported programs focusing on small businesses, as well as female business owners. Recent examples include Visa’s sponsorship of the
As a market leader in the small business segment in
For more information on Visa’s small business solutions, please visit https://usa.visa.com/partner-with-us/info-for-partners/info-for-small-business.html.