Built on honesty and transparency, Trustpilot is the people's choice for reviews. With over 300,000 businesses reviewed and 1.1 trillion ratings and reviews displayed in Google annually, companies use Trustpilot to establish credibility and improve their reputation.
About Trustpilot
Powerfully simple review tools for companies of every size
Automated and integrated review invitation emails and reminders make it easy for your customers to leave feedback so you get tons of new reviews for your business.
Put your best reviews everywhere
Improve sales and marketing performance by showcasing customer reviews onsite, in email, and on ads. Capture more traffic from Search Engine Results Pages (SERPs) with Rich Snippet Stars and Google Seller Ratings.
Respond to customers and manage your reviews
Thank reviewers, solve issues, and show the world you care about your customers. Our custom fraud-detection software and Compliance Team protect your brand and our platform from fake reviews.
Why Trustpilot
- Service and product-level reviews
- Ad-free company profile page
- Manual and automated review invitations
- Onsite Trustbox widgets
- Review response and management tools
- Customer analysis and review insights
- Support from Trustpilot Customer Success
- Marketing assets for online and offline marketing
- Social media tools
- Earn Google Seller Ratings
- Earn Rich Snippet Stars for product pages
- Common integrations and API access
How it works
Get reviews, get sold, get seen, and get better when you get started with Trustpilot. See for yourself.
1. Choose your plan
speak to one of our experts to decide which plan (from Free to Enterprise) is right for your business.
2. Collect reviews
invite previous customers to leave reviews and automate invitations for the future.
3. Manage and showcase your reviews
respond to reviews and learn from customers, and show off positive reviews in marketing.
What our customers are saying
Our goal is to add trust factors at every touch point in the consumer journey. Trustpilot has helped us significantly boost CTR on ads and conversions on landing pages.
— Digital Marketing Analyst
How an online tax preparation service increased ROI on ads with Trustpilot reviews
A tax preparation service found that retargeted ads with Trustpilot content had a 50% lower cost per action (CPA), and found a 60% increase in click-through rate (CTR) for broad match Google Ads campaigns after earning Google Seller Ratings.

Join 300,000+ companies, businesses and brands currently using Trustpilot
Read more Trustpilot success stories now.
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