Visa set the path for the U.S. payments industry to begin the shift to EMV chip cards in 2011. One of the leading factors was that chip technology is extremely effective in reducing counterfeit fraud, which was the leading type of fraud in the U.S. at the time.
During the most recent period ending in June 2018, Visa saw continued growth across the number of chip cards and chip-enabled merchants, payment and transaction volume since before the shift to EMV chip launched in October 2015. Counterfeit fraud also declined sharply.
Click here to view the infographic to learn more about the current state of EMV.