The report cards are in: Visa’s ranking on three industry lists this week show a rise in revenue as well as brand reputation. First, Fortune posted its annual Fortune 500 list, showing that Visa gained 34 spots from 2015 to #204. Companies on the Fortune 500 list are ranked by total revenues for their respective fiscal years. Topping the
list this year are Walmart, Exxon Mobil, Apple and Berkshire Hathaway.
Along with the Fortune 500 listing, Visa also scored an A+ on the inaugural Morning Consult Brand Index, which debuted with the Fortune 500 list. This new indicator measures the ratio of a company’s favorable and unfavorable scores, and overall favorability, based on interviews with thousands of adult consumers in the United States. The media and research technology company plans to update the index quarterly.
Visa also made the top 10 again in the 2016 BrandZ Top 100 Most Valuable Global Brands list this week. Visa ranked 6th on the list with an overall brand value increase by 10 percent from last year. The annual list, published by advertising agencies Millward Brown and WPP, provides insight into the value of global brands across 14 categories, including tech, apparel and fast food. To calculate the ranking, the agencies combined financial analysis with consumer research to determine how much of a company’s value can be credited to their brand alone. Google topped this year’s list, followed by Apple, Microsoft, AT&T and Facebook.