Consumers generally trust online reviews. For some, it’s the first thing they check when considering a new business. They want to know how other customers feel about your products, services, hours, locations, and other features of your business.
Protect your reputation with online reviews
of consumers search online and/or check the business web site before visiting a new business.¹
of customers surveyed say they are influenced by online reviews.¹
¹Insights listed above are from Visa’s Digital Transformation Research, 2018 Maru/Matchbox survey.
Getting the best out of customer reviews
Four tips for tackling customer reviews
Ask customers for reviews: Customers are more likely to leave a review if asked. Let customers know which review sites are best for your business.
Stay prepared for new reviews: Most review sites can send a notification when your business receives a new review. This is handy because you can quickly and easily respond—especially if there’s a negative review.
Reply privately: Many review sites allow you to contact the reviewer directly. This can be a smart way to handle a customer concern, avoiding an extended public dispute.
Prioritize responding: Set aside time to say thanks to any customer that leaves a positive review. It creates a real, human connection and can build upon the goodwill you’re already creating.
What’s the best way to ask for reviews?
Final invoice: You could include a request for a review in your final invoice.
Web site or email: Make it easy for a customer to leave a review on your site, or include a link in one of your emails where customers can leave a review.
Physical location: If you have a physical location, you can always create posters or window stickers asking customers to leave reviews on your preferred sites.
Reputation management solution
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This site provides general information related to creating and running a business. The content of this site is for informational purposes only and not for the purpose of providing legal or tax advice or opinions. The contents of this site, and the viewing of the information on this site, should not be construed as, and should not be relied upon for, legal or tax advice in any particular circumstance or fact situation. No action should be taken in reliance on the information contained on this site, and Visa Inc. disclaims all liability in respect to actions taken or not taken based on any or all of the contents of this site to the fullest extent permitted by law. You should contact an attorney to obtain advice with respect to any particular legal or tax issue or problem, including those relating to your current or potential business.
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