In 2016, Chinese travelers accounted for 7 percent of overseas national park visitors, overshadowing other Asia Paciﬁc visitation rates (Australia, at 3 percent, had the second-highest visitation rate).
Some AP visitors make a grand circuit, including several national parks during their time in the U.S. More than one out of four AP visitors to the Grand Canyon during the summer of 2016, for example, also visited a park in California or Utah.
In the summer of 2016 (June-August 2016), 82 percent of Chinese visitors to the Grand Canyon also visited Arizona, California and Nevada—though two-thirds of this group’s spending took place in California alone. Not surprisingly, the primary spend categories in the three-state area included lodging, restaurants and auto rentals; 45, 44 and 68 percent of this group’s spend in each of these categories, respectively, took place in California.
* “Mapping the Future of Global Travel and Tourism", Visa Travel Insights
Visa International Travel (VISIT) database is a proprietary model that combines Visa's cardholder data with publicly-available cross-border arrival statistics. The database provides a comprehensive view into high-frequency cross-border travel ﬂows, currently encompassing the top 82 origin and destination countries, which collectively account for more than 80 percent of global travel.
VISIT combines unique counts of Visa cardholders that register a face-to-face transaction at a merchant outside their home country in a given calendar month with other transaction data such as average spend per cardholder, card usage patterns at lodging merchants and others. Visa uses this data to econometrically model oﬃcial arrival statistics compiled by various government sources and to generate estimates that ﬁll in the large gaps existing in the cross-border travel data.