American Mood Trend | Visa

September consumer confidence increased more than 15 points

Consumers reluctant to celebrate and spend for Halloween; foreshadowing the holiday season?

Bar chart showing customers who planned to celebrate Halloween.  See image description.
Bar chart showing consumers who planned to celebrate Halloween, by demographic in 2019 vs 2020, including Gen Z (66% vs 57% respectively), millennials (71%/57%), Gen X (59%/40%), baby boomers (43%/29%) and all adults (57% vs 42%).