More and more travelers set sights on distant locales
Travelers from all corners of the world predominantly choose quick, short-haul* trips for their beach time. Across seven representative countries (U.S., Canada, U.K. Germany, Russia, China, Argentina), four out of five beach trips were within 3,000 miles from home. The distribution by the share of travelers venturing within that distance varies somewhat by market, ranging from China and Argentina at the lower end (with about 60 percent of travelers), to Germany, Canada and the U.K., where more than 80 percent of travelers journey 3,000 miles or less to their preferred beach destinations. Within the 3,000 mile range, North Americans typically opt for Mexico and the Caribbean (adding Florida and California into the mix for Canadian tourists), while the Chinese flock to Thailand and Russians favor Turkey. British tourists can choose from Spanish, Portuguese and Moroccan seaside destinations that are all within a 2,000-mile range. Similarly, Argentine travelers benefit from their country's close proximity to some of the famed beaches of the South Atlantic in Uruguay and Brazil.
However, with improved travel and routing options, more and more travelers are flying further than before to enjoy distant beaches. Growth in long-haul travel-at 8 percent YoY (September 2018)-has been consistently higher than short-haul travel (6 percent YoY growth in September) since before 2016.
As this trend picks up, travelers are extending their sights: Argentinians to Greece and the Chinese to Morocco, for example, while places along the Italian coast, such as Capri and Sorrento, have become big draws for U.S. and Canadian tourists, according to VISIT's list of top-trending destinations.