2. By automating the Early Month on Book communications strategy
Persuading cardholders to activate and then use their cards on a regular basis often requires a well-planned communications strategy, which can drain internal resources.
Visa Campaign Solutions helps issuers drive the overall lifetime value of their cardholders with an automated, formalized communications strategy that’s easy to use. It includes welcome messages, activation reminders, and usage and benefits communications.
3.2%-7% uplift* over control with campaigns from Visa Campaign Solutions
*Based on 2017 Visa Data Manager results.
We have unique messaging tailored to each of our specific programs...Managing this campaign is very easy, we simply let the [Visa Campaign Solutions] system do all of the heavy lifting and then we review our campaign performance through [Visa Data Manager] reports each month.