Social customers love sharing their experiences and purchases with their friends, family and even strangers, on and offline

Woman dancing in the club.

Communities are important to me and so is your opinion - but I also want to have my say.

— Laura, social customer

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Other customer types

Woman standing in a parking lot looking at her watch.
A woman holding up a shirt at a store for her friends to examine.
Woman sticking her head out a car window and smiling.