Visa’s Money is Changing 2019 Campaign is Real Talk from Real Women
Money is Changing is the latest articulation of how Visa is committed to supporting women through inspirational and tangible tools and resources that help make money work for them
If 2018 taught us anything, it was that women are using conversation to
break gender norms and tackle taboo topics. Today, Visa (NYSE: V)
announced the return of its popular social and digital series, Money
is Changing. Phase two of Money is Changing builds on the insights
gathered from millennial women about the changing dynamic between women
and money by featuring real stories of women who are forging change when
it comes to their finances. Whether demanding equal pay in
“Visa has long been committed to fostering an environment that enables
women to thrive and challenge the status quo. That commitment comes to
life in many ways, both inside and outside our workplace,” said
Throughout this year’s campaign, Visa will feature a diverse spectrum of women and highlight the practical steps they have taken to challenge existing money taboos and help create a more inclusive and equal future.
- The Cost: Visa will introduce, “The Cost,” a digital ad featuring moments throughout a woman’s life when she chose to avoid talking about money, even when it was to her detriment. As viewers watch, they’ll see the literal cost of her silence add up.
- How I Changed It: Visa is starting the “How I Changed It” content series which will feature authentic stories of financial empowerment, ‘side hustles’ and shattered glass ceilings. This series will be a source of inspiration, and offer a platform for others to share and become arbiters for change.
- Motivating Stories: Visa will debut a digital ad during film
award season featuring female designers, directors, producers and
activists who will share personal stories of how they changed their
financial circumstances by speaking up. The spot was directed by
Gia Coppola; view ad here.
The Power of Women
As part of its ongoing commitment to providing women with the tools and resources they need to be successful, Visa also has launched a global initiative – She’s Next, Empowered by Visa – to support female small business owners as they build, sustain and advance their businesses. She’s Next teamed up with the Female Founder Collective, a network of businesses led by women, supporting women. The Female Founder Collective seal helps raise awareness and inform consumers that certain businesses are female-owned and operated.
At February’s New
York Fashion Week (NYFW): The Shows, Visa, the Official
Payment Technology Partner, featured contactless vending machines
with limited edition products from female-owned brands, with 100% of the
purchase price of products sold from each vending machine supporting a
specific female-based cause so consumers were able to shop with purpose
in support of
“Promoting inclusivity and equality through partnerships and strategic business initiatives are just some of the latest ways that Visa is putting talk into action,” continued Reilly. “This work is never done, it is core to our business to constantly track, evaluate and measure.”
For more information about Visa’s Diversity & Inclusion please visit: www.visa.com/diversity.
About Female Founder Collective
The Female Founder Collective is a network of businesses led by
women, supporting women. Its mission is to enable and empower female
owned and led businesses to positively impact communities, both socially
and economically. The Female Founder Collective seal allows more women
to know what companies they can support in order to support each other.
Real change can happen in the world when women work together on behalf
of all women. For more information on the FFC and how to join, visit www.femalefoundercollective.com
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