Channel Incentives

Does your company rely on dealers, distributors, brokers, and sales professionals to capture market share? Reward your channel partners with something that'll really stand out.

Visa Incentive cards motivate third-party sales partners by putting flexible financial rewards in the palm of their hands. They are completely customizable to shine a spotlight on your brand identity. And they easily fit into channel incentive programs based on dollar volume or sales of specific products, such as a $50 reward for every automotive dealership plan sold. They are also an effective solution to add to your Direct Sales strategy.

Your channel partners will appreciate the convenience and choice. Your Finance Department will appreciate the streamlined costs.

Give them something to inspire performance and increase sales.

Use Visa Incentive cards for Channel Incentives

  • Increase overall sales/purchase volume
  • Distribute Direct Selling commission payments
  • Promote a particular product or line
  • Encourage new product training
  • Launch new products

Get more measurable benefits

  • Scalable reward amounts support any volume of incremental sales
  • Reduces operating costs compared to traditional reward programs
  • Custom-designed cards build brand awareness with each use
  • Pays commission sales associates faster and more efficiently
  • Enables clear messaging to support your goals
  • Faster to execute, so you can recognize results in a timely manner
  • Allows direct spend to specific merchant category codes — such as travel-related merchants — for maximum program control
  • Imprint the cardholder’s name for an impressive personalized touch
  • Select non-personalized cards for instant issuance when faster results count
  • Easily distribute cards to international recipients
  • Optional reloadability is perfect for ongoing programs

Get Started

Find a Provider or contact Visa to launch your custom Incentive card program.

Contact us

Did you receive a Visa Incentive card? Visit our cardholder site to learn how to use it.

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Related Information

Success Story

Worldwide Automotive Manufacturer


  • This leading company replaced more than 100,000 checks annually; saved more than 4,700 hours of processing checks; reduced incentive program costs by more than 30%; shortened payment delivery time by more than 2 weeks; and increased performance in multi-line car dealers by 10-20%.


    And to cap it off, over 98% of its salespeople expressed a preference for the Visa Incentive card.