Every online merchant has felt the pain of the abandoned cart—no matter how compelling your products, store or offer, some of your consumers will always decide to leave empty-handed.
In a large number of cases, convenience is the key driver behind this trend. The bottom line is that consumers want checkout experiences that are faster, with fewer obstacles to purchase.
That’s why Visa Checkout has optimized checkout flow. According to a recent report from comScore, we’re more effective than other compared checkout options in terms of converting audiences into buyers1.
- Visa Checkout-enrolled customers completed 69% of transactions from their shopping carts.
- Visa Checkout-enrolled customers have a 66% higher conversion rate when compared to traditional checkout customers.
- Visa Checkout-enrolled customers completed transactions from the shopping cart page 22% faster than did customers using a merchant’s traditional checkout process.
Even more compelling is the bottom line: the average transaction size for Visa Checkout orders is 7% higher than non-Visa Checkout orders among studied retail and travel sites. Want to see it all? Check out our infographic.
1 Source: comScore 2015 Visa Checkout Study, commissioned by Visa. Based on data from the comScore research panel of one million U.S. PC laptop users, August-December 2014.