Is cart abandonment becoming a thing of the past? A recent comScore study* shows that Visa Checkout delivers conversion rates that far exceed traditional checkout and PayPal Express Checkout. In fact, enrolled customers completed 86% of transactions from the shopping cart.
Online and mobile commerce continue to increase at a significant rate compared to traditional commerce. With this shift in shopping behavior, retailers need to deliver frictionless checkout, allowing their customers to make fast and easy payments across all devices. Leading merchants like Starbucks and Walmart.com are already choosing Visa Checkout to improve the customer experience and deliver seamless digital payments.
Download the infographic to learn how merchants are converting shoppers into buyers and growing online sales.
*comScore’s Online Purchase Conversion Research Methodology and Objectives
Visa commissioned comScore, a neutral third party, which used its behavioral panel of 1 million PC/laptop users in the United States to analyze Visa Checkout conversion rates. comScore identified 12 online retailers across shopping and lifestyle verticals to measure checkout conversion and duration for Visa Checkout, PayPal Express Checkout, and traditional checkout. Customer behavior for this comprehensive test was measured during the period of April-October 2015. comScore measured transaction conversion rates based on customers that started from the merchant’s shopping cart and subsequently completed their purchases, as illustrated below.