Everyday Transactions, by Payment ChannelA.1
This bar chart shows results from a global survey that asked consumers which channel and/or payment technology they used to pay for each of their last 10 transactions at the time surveyed. Consumers were provided with 11 distinct options. In-Store, Other Online, Buy Button, Other Mobile Payment, P2P Transfer, Mobile Messenger Apps, Other In-App Payments, QR Codes, Smart Home Device, Wearables/Contactless, or Other.
The graph highlights their responses, segmented by each of 4 distinct consumer demographic segments, Global (all consumers in the survey), Leading Edge Consumers (“LEC” are a proprietary, behavioral segment based on a consumer’s propensity to be an early adopter, passionate enthusiast, and influential), Generation Z (respondents ages 14-17 years who own and use a smartphone and tablet or computer), and Millennials (respondents aged 18-34 at the time of the survey, who also own a smartphone, have a savings or checking account, own/use a tablet or computer and own a debit or credit card). Consumers surveyed could choose only one option for each of the last 10 transactions, so the graph shows the percentage of respondents that selected each respective payment technology choice.
Percent of last 10 transactions, by channel and, respectively, for each of the 4 segments – Global, LEC, Gen Z, Millennials
- In-Store: 40%, 29%, 37%, 34%
- Other Online, 20%, 17%, 17%, 17%
- Buy Button, 11%, 15%, 13%, 13%
- Other Mobile Payment, 9.5%, 13%, 9.5%, 9.5%
- P2P Transfer, 8%, 13%, 8%, 9.5%
- Mobile Messenger Apps, 8%, 7%, 8%, 8%
- Other In-App Payments, 4%, 5%, 4%, 5%
- QR Codes, 4%, 4%, 4%, 5%
- Smart Home Device, 2%, 3.5%, 3.5%, 2%
- Wearables/Contactless, 1%, 2%, 3%, 2%
- or Other <1%, <1%, 2%, <1%
This graph highlights the results from a global survey where consumers were asked about their interest in and usage of P2P payments as a method for completing transactions. The graph shows the results from the 2016 survey on the left, and compares it with the 2017 results on the right. The center of the graph also highlights the percentage difference (aka ‘Gap”) between Interest and Usage in each of the two years.
2016 results show that 34% of respondents expressed an interest in P2P payments, and 16% said that they had made a P2P payment, a gap of 18%. IN 2017, 33% of respondents expressed an interest in using P2P payments, and 20% said they had completed a P2P payments, a gap of 13%.