Empowering startup founders to forge a connection with Visa. Use this page to learn about what we look for in a pitch, as well as additional resources that can help take your business to the next level.
Visa Everywhere Initiative 2023 resource center
What a Visa Everywhere Initiative pitch looks like
When we evaluate submissions for the Visa Everywhere Initiative, we look for startups that have ideas relevant to Visa’s business and clients, a product in market, proof of traction, and funding from external investors. View our terms and conditions for more information.
Get a little inspiration for your own pitch by checking out the video below of our past winner, Moov Financial. Moov won multiple prizes in 2021. In 2022, Moov became certified and licensed as an acquiring processor with Visa, and in 2023 raised capital for their series B. This is an excellent opportunity to see how successful startups have presented their ideas to gain traction with Visa, judges, and external audiences.

Helpful Visa resources
If you are interested in other opportunities or partnering with Visa and building the future of payments and commerce, the following resources can help you learn about our products.

Visa Direct
With Visa Direct, you can empower customers to send and receive money to billions of endpoints worldwide¹, in any of 160 transaction currencies.
Do you already have a partnership with an acquirer? If so, let us know, as there might be additional opportunities for you. Our ideal candidate would fit the following criteria:
- Licensing, BIN Sponsorship, Incentives, Required Capital/Collateral, Solutioning and Connection Path.
- Early/mid-stage (start-ups, small to midsized companies) that have gained traction (funding, business growth, partnerships) and are able to onboard and commercialize nimbly.
- Solution providers that would sell Visa Direct directly to merchants or enable other providers to sell VD to merchants. Includes acquirers and non-acquirers.
¹Availability varies by market. Please refer to your Visa representative for more information on availability.

Visa Partner
Whatever your payments plans are — launching a new card program, certifying your payment solution, finding the right partners, building on our APIs to create something truly disruptive — we’ll be there with the expertise, fintech engagement programs, solutions, and partner networks you need to make it happen. Go to Visa Partner to get started with your payments program today. Let’s build the next generation of fintech.

Visa Developer
Visa Developer makes an increasing portion of our capabilities available as application program interfaces (APIs). From funds transfer to transaction controls to travel solutions, Visa Developer offers you direct access to a growing number of APIs, tools, and support that can help you start building easier, faster, and more secure ways to power commerce.

Visa Ready
The Visa Ready certification program helps technology companies build and launch payment solutions that meet Visa’s global standards around security and functionality. Visa Ready enables partners to accelerate their growth by providing certification guidelines and access to Visa products and go-to-market expertise. Differentiate your solution, establish trust with clients, and expand your business with the Visa Ready seal of approval.