The world’s most avid women’s football fans will have to find a sub to cheer for when attention turns to the FIFA Women’s World Cup France 2019™ in June. According to research from Nielsen Sports, the country whose fans express the most interest in the FIFA Women’s World Cup™ is not in South America—it's Mexico. Mexican fans will have to watch fans from Nigeria, China and Brazil, among others, root for their teams competing in France.
There are many reasons for fans from any region to get excited about women’s football this month. Following the FIFA Women’s World Cup France 2019™ Draw on December 8, Visa is offering an exclusive opportunity for cardholders to be the first to purchase individual match tickets from December 10-̵̵̵23 for the tournament.
At the same time, Visa announced an unprecedented multiyear partnership to become the first-ever UEFA (Union of European Football Associations) sponsor dedicated to women’s football. Visa will lend support at all levels of the game, partnering on competitions for teens as well as the annual UEFA Women’s Champions League. Visa will also support UEFA’s football marketing platform, Together #WePlayStrong, aimed at inspiring more girls and women to play football.
Find out which countries’ fans are the most inspired before the games begin in this infographic.