The cost savings and business benefits of real-time* funds disbursements
An organization that charges a 1% service fee on real-time* funds disbursements is projected to make a 389% return on investment.1
Insights
The demand for real-time* payments in North America
85% of surveyed merchants reported they would switch to another service provider to obtain real-time* payments.2
Push payments drive debit cardholder engagement
Study participants spent 90% of the funds they received through Visa Direct again in outgoing transactions.3
*Actual funds availability depends on receiving financial institution and region.
- 1Organizations that charge a 1% service fee would recognize $1.4M in Monetized Fee Revenue earned over three years resulting in a projected 389% ROI vs. a 256% ROI for an organization that absorbs the fee.
- 2Aite 'North America insights on real-time payments' commissioned by Visa June 2018. Based on Aite Group survey of 154 North American merchants in Q4 2017.
- 3This study was conducted using a test group of approx. 2.5 million debit cardholders that received their 1st OCT in Sep-2018, from different issuers, spend and tenure levels, and Visa Direct P2P and Funds Disbursement programs. The incremental POS lift was calculated using the differential of the test group vs. a synthetic control group.
Case studies
Increasing customer satisfaction with real-time payments for small businesses*
20% higher retention rate for small businesses using “Instant Payouts”
30 minutes or less to receive funds*
Couriers make 70% of deposits through Visa Direct4
Over 300% return on investment for a direct-to-debit option5
86% of customers surveyed found “Instant Funding” useful6
88% average month-over-month growth rate7
100% increase in merchants offering push-to-debit8
73% month-over-month increase in usage9
*Actual funds availability depends on receiving financial institution and region.
- 4October 2018 to January 2019 feature usage, Postmates Product Fleet and Fleet Experience Team
- 5Commerce Bank comparative analysis of current carrier costs and costs of CommercePaymentsTM Claims Payments, January 2017 to April 2019
- 6OnDeck client survey, customers who ranked usefulness of Instant Funding as 4 or 5 on a scale of 1 to 5, with 5 being “most useful”
- 7VisaNet transaction data, December 2019 – March 2020
- 8Portfolio of TabaPay clients from Q4 2018 through Q1 2019
- 9Mercari user data, July – August 2019
- 10Based on employees who had access to multiple payout options including push-to-debit. ZayZoon internal usage analysis of 2,000 users, January 1 – July 1, 2019
*Actual funds availability varies by financial institution and region.
11Information about listed solution providers is provided as a convenience and for informational purposes only, may not include all Visa Direct solution providers, and is based on information provided by each solution provider. Visa is not responsible for the accuracy of such information. All brand names and logos are the property of their respective owners, are used for identification purposes only, and do not imply product endorsement.