• Improve your customer payment experience

    Visa Sensory Branding offers your customers a consistent payment experience for their approved Visa transactions.


Gold line.
Gold line.
Gold line.

Speed represented by stopwatch icon.

Speed

Less than a second in length, Visa Sensory Branding was found to signal speed and convenience.²

Illustration of handshake for loyalty.

Loyalty

94 percent cited greater favorability toward merchants.³

Illustration of a shield with a checkmark in the corner representing trusted transactions.

Trust

Sensory branding helps to increase consumer confidence and sense of security.

Illustration of a circle with three smaller circles on it.

Familiarity

Visa Sensory Branding creates a more consistent payment experience.



Woman handing off Visa Card to merchant.
Person making a purchase using smartphone.
Composite: cityscape and partial world map identifying US, Brazil, Argentina, UK, France, Germany and Poland.