Contactless payments are transactions made by tapping either a contactless chip card or payment-enabled mobile or wearable device over a contactless-enabled payment terminal. Cards, phones, watches and other devices use the same contactless technology.
Contactless payments can both improve your checkout experience and may also increase customer satisfaction and help boost store loyalty. Because your business engages directly with customers at the point-of-sale and in your marketing and advertising, you play a critical role in helping create a positive contactless payment experience.
Visa Contactless Chip Cards
If your customer’s Visa card features the Contactless Indicator on either the front or back, they can use it to tap to pay where they see the Contactless Symbol at a merchant location.
Your customers can also tap to pay by loading an eligible payment card into a payment-enabled phone or wearable device.
Here’s how offering contactless payments can benefit your business.
A better customer experience
Tapping to pay allows your customers to checkout easily and to avoid touching surfaces – and it only takes seconds, helping you speed up payments.
Tapping to pay with a contactless chip card or payment-enabled mobile or wearable device is a secure way to pay because each transaction generates a one-time code, just like contact EMV.
Visa also provides an additional layer of security by protecting from fraud losses and unauthorized transactions with Visa’s Zero Liability Policy*
*Visa’s Zero Liability Policy does not apply to certain commercial card and anonymous prepaid card transactions or transactions not processed by Visa. Cardholders must use care in protecting their card and notify their issuing financial institution immediately of any unauthorized use. Contact your issuer for more detail.
Contactless payments improve throughput and reduce the handling of cash. Faster transaction times mean shorter lines and a lesser likelihood of abandoned sales.
Future-proof your business
Investing in contactless now lays the groundwork for the next generation of payment technologies.
As of September 2020, 74% of face-to-face US transactions occur at contactless-enabled locations, up from 66% one year prior.¹
¹VisaNet September 2019 and September 2020
No signature required
In 2018, Visa removed the need to capture and validate a signature for merchants that have deployed EMV® chip technology. We continue to provide merchants with ways to reduce interaction in face-to-face transactions.
Contactless merchant materials
Merchants benefit from our brand presence at POS
Research shows when Visa signage is on a merchant door, consumers in North America are:
Source: 2019 Value of Visa Research, is a quantitative survey commissioned by Visa and conducted by an independent research firm, Ipsos LLC. The study was conducted in 16 markets around the globe in October-November, 2019. Note: Lift is relative to absence of signage.
Creating the optimal tap to pay experience
A great payment experience begins before your customers walk through the door. From the first step to the final sale, every moment on the journey to the register is a chance to earn your customer’s business.
Reach out to your Visa Account Executive for more information and contactless training materials.
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