What is Visa Click to Pay?
Online shopping. Simplified
Enrolled customers no longer have to enter account numbers, look up passwords or fill out long forms to make a purchase.
Fast, simple digital checkouts reduce friction, which can help to lower cart abandonment and increase conversions.
Visa uses multiple layers of payment security to protect sensitive customer and transaction information. With Visa, your customers can buy with confidence.
Digital commerce is growing1
Over the past three years the digital commerce share of total global retail spend ($trillions) has been growing and is expected to continue on this trajectory.
Visa Click to Pay. Built to handle ecommerce’s biggest challenges
Online shopping isn’t frictionless. And that’s why adding an evolved guest checkout experience is so important.
+ 5 %
gap between card present and card not present authorization rates.2
expected annual eCommerce fraud growth rate through 2023.3
of mobile eCommerce carts are abandoned. On desktop, it’s 73%.4
- 1 Total global retail spend excludes travel and event ticket sales. CAGR represents dollar growth of digital spend. Sources: eMarketer; Comscore; Central Bank data; Oxford Economics; Euromonitor Merchant Segment Study 2018. This presentation includes data researched by Euromonitor International plc for its client, Visa U.S.A. Inc. and its subsidiaries using industry standards. Euromonitor disclaims and excludes any and all liability for any loss suffered by any party as a direct or indirect result of the use of any of the Extracts.
- 2 2020 VisaNet Global Data
- 3 eCommerce Fraud Trends 2019, Merchant Fraud Journal, https://www.merchantfraudjournal.com/ecommerce-fraud-trends-2019/
- 4 Forbes, Why Cart Abandonment Rates Aren’t Falling, 2018, https://www.forbes.com/sites/paultalbot/2018/06/27/why-cart-abandonment-rates-arent-falling/#7f1bfd7f7bb6
The EMV® SRC payment icon, is a trademark owned by and used with permission of EMVCo, LLC.
EMV® is a registered trademark in the U.S. and other countries and an unregistered trademark elsewhere. The EMV trademark is owned by EMVCo, LLC.
The online checkout has evolved
Have further questions?
Read our FAQ about the new way to checkout online with a Visa card.