¹Source: Mercator Advisory Group, U.S. North American Payments Insights: Subscriptions, Bill Pay, and Consumer Fraud Experience, August 2021
²Source: Ipsos Loyalty, Visa Bill Payment Research 2017
The majority of consumers prefer digital pay or automatic deductions for bills.¹
make automatic payments¹
prefer card over check payments for utilities²
Benefits for utility companies
Giving your customers the options to pay utility bills with their Visa® debit or credit card brings valuable benefits to you both.
Better cash flow
Card and recurring payments help ensure on-time receipt of funds, faster posting of payments, and the ability to offer customers more options for how and when they pay their bills.
Without the need to manually process checks, companies can lower billing, collection, and check-handling costs. They can also avoid the costly process of sending paper bills once customers have switched to automatic payments.
Authorized Visa card transactions are paid promptly by a Visa financial institution, which assumes any financial risk. Recurring card payments also reduce the likelihood of missed payments.
Increased customer satisfaction
Offering customers the option of simple, controlled, recurring payments can alleviate stress associated with mailing checks on time and remembering key dates—which can update overall satisfaction and loyalty.
Benefits for consumers
Customers can pay their bill by phone or online, eliminating the need to mail checks.
Automatic payments alleviate worry about lost checks or forgetting to make a payment.
Visa cards can be used for a one-time payment or to set up regular, recurring card payments.
Customers can turn payments into cash back, points, or miles if their Visa card earns rewards.
Eligible utility merchants can sign up to join Visa’s Utility Program to receive lower interchange rates for one-time and recurring card payments
To learn more about Visa's Utility Program eligibility and program requirements, contact your acquirer or Visa representative today.