Licensed Users should follow these application and reproduction guidelines precisely wherever the Visa POS Graphic is used.
These guidelines should be used in conjunction with the Visa Core Rules, Visa Product Brand Standards, and any other agreements entered into with Visa (the “Visa Rules”). Should these guidelines conflict with any Visa Rules, the terms within the Visa Rules shall prevail.
Full-color POS Graphic
One-color POS Graphic
The full-color option is preferred, but one-color (white/light and dark background) options are also provided for cases when full-color reproduction is not possible.
Only use Visa-provided artwork. Scale the artwork for the Visa POS Graphic larger or smaller as needed, but do not alter the proportions or elements in any way.
The standardized white background will not be visible on a white background.
Visa POS Graphic artwork is available for download on https://www.merchantsignage.visa.com/brand_guidelines
Visually match Visa Blue and Visa Gold to the appropriate Pantone® colors when printing in spot color. Unless media demands 4-color process, always print in spot color:
Visually match Visa Blue and Visa Gold to appropriate CMYK formulas when printing in a 4-color process:
The Visa-provided artwork for online/onscreen use contains the correct RGB color formulas for Visa Blue and Visa Gold:
Note that converting to RGB from Pantone® spot colors or CMYK will not automatically produce the Visa-specific RGB colors.
Save the artwork as a GIF with all necessary colors. This will maintain the correct RGB values in non-anti-aliased areas.
When copying artwork from one application to another, convert the new document to RGB before pasting the artwork into the file.
Vertical Configuration
Horizontal Configuration
When using the Visa POS Graphic with other network marks we recommend placing Visa in the first position.
Marks may be configured vertically or horizontally and may be placed on light or dark backgrounds.
Contactless Indicator Color Options
Contactless Symbol Color Options
The Contactless Indicator is used on payment devices to indicate contactless payment technology. It may also be used in marketing collateral and at point of sale to promote availability of contactless payments.
The Contactless Indicator must appear in a solid color that provides the best color contrast and legibility against the selected background color. Optimal colors include black, white, gray or other neutral colors.
The Contactless Symbol is comprised of three elements:
The Contactless Symbol is required on all terminals that meet ISO 14443 and EMVCo Contactless specifications. It may also be used within associated marketing collateral educating consumers on how to make contactless payments at point of sale.
Contactless Symbol and Contactless Indicator artwork is available for download from emvco.com
Note: The Contactless Indicator and Contactless Symbol are owned by EMVCo LLC, and use of these marks is subject to a license with EMVCo, LLC. Use should comply with the EMVCo Contactless Indicator and Contactless Symbol Reproduction Requirements.
At physical merchant locations, graphic representing the acceptance technology (e.g., EMVCo’s Contactless Indicator) should be used with the payment acceptance networks accepted.
Vertical Configuration
Horizontal Configuration
This is best achieved through a combination of messaging (e.g., We accept contactless payments) and one or more icons representing the acceptance technology paired with payment network marks.
For physical decals, messaging and icons may be printed all-in-one at the time of decal production or icons/messaging can be produced independently and added to existing decals.
Vertical Configuration
All-in-one
Modular/additive
to existing decal
Horizontal Configurations All-in-one
Modular/additive to existing decal
Use the Visa POS Graphic to indicate Visa as a payment method both online and offline in a wide variety of applications including:
1. Exterior/interior signage: at the entrance of physical merchant locations (store door or window) or inside (at the cash counter, etc)
2. POS terminal signage: on the payment terminal screen as well as on the physical terminal
3. Online acceptance: on an online or mobile merchant home or checkout page
Traditional Acceptance
With Contactless Acceptance Messaging
Use the Visa POS Graphic on a main entry door or exterior-facing window to signify acceptance.
Traditional Acceptance
With Contactless Acceptance Messaging
Use the Visa GOP Graphic at merchant locations or interior signage at checkout counters, cash registers etc. to signify acceptance.
Non-Contactless Acceptance
Contactless Symbol with network marks and
contactless acceptance messaging
Use the Visa POS Graphic at merchant locations on POS terminal screens.
Contactless Symbol with network marks
Contactless Symbol with network marks and
contactless acceptance messaging
Use the Visa POS Graphic at merchant locations on POS terminal hardware to signify Visa acceptance.
Website home page
Use the Visa POS Graphic online and in digital applications to signify Visa acceptance.
Download the Visa POS Graphic and learn how best to display that you accept payments with Visa at physical locations, on payment terminals and on website.
Download the Visa Digital Brand Guidelines that offer UX/UI tips and best practices to design robust, human-centric, Visa-enabled user experiences that put users in control.
