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1/3 of online purchases are abandoned due to forgotten passwords¹

55 %

of consumers do not feel passwords are secure2

80 %

of hacking-related breaches used either stolen or weak passwords3

38 %

of consumers reported hacked accounts due to stolen credentials4



Standards-based

Implements a global authentication standard which is natively supported by all major browsers and operating systems

Helps protect against payment fraud

Helps mitigate fraud by eliminating the need to use passwords and OTPs for authentication; helps defend against phishing and man-in-the-middle attacks

Fast and convenient experiences

Enables consumers to easily authenticate themselves with their fingerprint, face, or device PIN

Helps reduce friction

Designed to reduce friction during checkout when step-up authentication is required

Security and reliability of Visa

Privacy preserving technology, biometric information never leaves a consumer’s device


Scheme agnostic two-factor authentication solution built on industry standard protocol

Consumers only need to register once and can authenticate anywhere Guide Authentication is supported

Designed to work with EMV 3DS and Visa’s Delegated Authentication Program to help meet Strong Customer Authentication requirements

Get more information on Guide Authentication from Visa