Visa Campaign Solutions

An end-to-end campaign management platform that allows Visa to execute campaigns on behalf of issuers.

Learn how Visa Campaign Solutions (VCS) can help you grow and engage your card portfolio

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Why Visa Campaign Solutions?

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Expertise

Take advantage of Visa’s resources, scale, and expertise to help meet your marketing goals.

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Ease of execution

Ease the burden of campaign execution including creative development, list segmentation, deployment, and campaign reporting.

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Cost and speed-to-market

You could save cost and increase speed-to-market with Visa’s creative templates. Or, use your own custom creative.

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Cardholder engagement

Engage with your cardholders with multi-channel touchpoints based on specific cardholder behaviors: acquisition, activation, usage, account servicing messages, and more.

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Measurement

Track performance with a goal of campaign optimization.

Help drive growth at every phase of campaign planning and execution

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1. Campaign design and strategy

Count on Visa to help inform your campaign strategy and develop a comprehensive calendar that could help deepen customer relationships.

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2. Automated cardholder segmentation and targeting

Minimize time spent extracting cardholder lists. Apply marketing and communications permissions and contact fatigue rules.

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3. Consult on the development of offers and creative marketing collateral

Customize turnkey creative with your colors, card art, offer, and logo.

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4. Multichannel delivery to cardholders

Help increase effectiveness of messaging with email, direct mail, and more.

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5. Automated qualification and fulfillment

Enable same day or end-of-offer period qualification. Automatically generate statement credits to qualifying cardholders.

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6. Reporting and analysis of campaign performance

Receive comprehensive post-campaign results to track performance and enable continual improvements.

See how VCS can help build your entire lifecycle of
communications and complete the cardholder journey

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Ready to get started?

Learn more about how VCS can help you drive portfolio growth.

Contact us