1The Deloitte Millennial Survey, 2014.
2Millward Brown in-depth market research program commissioned by Visa Performance Solutions, 2015 including both qualitative and quantitative questionnaires. Research involved a statistically representative sample of 1,023 Millennials (18-34 year old) and Non-Millennials (34+ year old) across KSA and UAE. See white paper for more details.
3How to Tap Into the Purchasing Power of Millennials with Social Media. August 2015
4Euromonitor International Report, 2014.
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