Meet the opportunities for growth

While the EMM is growing rapidly, it also faces working capital challenges to keep up with its expanding needs—mainly due to limited resources. This intersection of challenges and opportunities means they can benefit from the right advisors and partnerships.

$ 2 T in spending power²

~ 11 % revenue YoY growth rate²

63 % use card products for their spend³

Who is the emerging middle market?

EMM corporates generate revenue between $10 million and $50 million annually. The Visa partnership with the National Center for the Middle Market (NCMM) is shedding light on the specific opportunities and challenges of the EMM.

Empowering the Emerging Middle Market, showing Edward Galvin, Doug Farren, and Megan Seitchik from the video.

Resources

Visa is your source for information about the emerging middle market. Learn more about this vibrant market and how you can help them realize their potential.

The coming Millennial shift

Learn how you can help Millennial EMM owners succeed in their new roles.

Read our blog on future owners

Unlocking EMM’s potential

Examine some of the challenges, financial behaviors and digital solution needs of the EMM.

Access the EMM white paper

The Market That Moves America podcast logo.

Hear expert perspectives

Learn about the evolving needs of the EMM from Edward Galvin (Visa) and Andrew Jamison (Extend) in this podcast episode.

Listen to the EMM podcast

  1. The Markets that Move America
  2. Visa 2024 white paper, Unlocking Potential, Empowering the Emerging Middle Market. Access the EMM white paper
  3. National Center for the Middle Market 2024 Year-End Middle Market Indicator