An end-to-end campaign management platform that allows Visa to execute campaigns on behalf of issuers.
Take advantage of Visa’s resources, scale, and expertise to help meet your marketing goals.
Ease the burden of campaign execution including creative development, list segmentation, deployment, and campaign reporting.
You could save cost and increase speed-to-market with Visa’s creative templates. Or, use your own custom creative.
Engage with your cardholders with multi-channel touchpoints based on specific cardholder behaviors: acquisition, activation, usage, account servicing messages, and more.
Track performance with a goal of campaign optimization.
Count on Visa to help inform your campaign strategy and develop a comprehensive calendar that could help deepen customer relationships.
Minimize time spent extracting cardholder lists. Apply marketing and communications permissions and contact fatigue rules.
Customize turnkey creative with your colors, card art, offer, and logo.
Help increase effectiveness of messaging with email, direct mail, and more.
Enable same day or end-of-offer period qualification. Automatically generate statement credits to qualifying cardholders.
Receive comprehensive post-campaign results to track performance and enable continual improvements.