Visa Checkout takes the friction out of online commerce by allowing customers to make purchases quickly and easily from their smartphone, tablet, laptop or PC via a stored debit or credit card data in a secured account. Advanced tools, such as device fingerprinting and authentication capabilities, can help reduce the risk of fraudulent transactions and ensure a seamless shopping experience for your customers.
Visa Checkout offers these additional benefits for community issuers:
- Visa Checkout is the only online payment solution that leads with your brand. Showcasing the cardholders’ card art right on the Visa Checkout button increases shoppers’ trust and drives higher conversion while strengthening issuer brand association with the payment experience.
- For every 1,000 Visa Checkout transactions, a participating issuer is estimated to accrue $16-24 in free premium brand impressions with their cardholders.2
- Visa Checkout uses multiple layers of security, including fraud-monitoring systems to help keep payment information safe. Visa Checkout’s risk management tools have resulted in a superior fraud performance when compared to the overall ecommerce segment.
- Visa Checkout boosts cardholder satisfaction. It provides an effortless and trustworthy experience for customers, according to a recent survey.3 95% said sign-up was easy; 96% felt secure; 9/10 planned to continue using the service.
Visa works closely with community issuers to market Visa Checkout to their customers and to help drive consumer enrollment through an easy, streamlined enrollment experience. Visa's approach aims to mitigate disintermediation risk, provide opportunities for issuer participation and branding, and help Visa issuers differentiate themselves from their competitors through deep integration with the Visa Checkout platform. Visa Checkout offers benefits to stakeholders across the payment value chain. Maintaining the four-party model, Visa Checkout service preserves revenue streams for community issuers, merchants and acquirers while driving value for consumers and the developer community.