Visa brand mark guidelines

Learn more about how to properly use the Visa brand mark in your business—whether that’s a physical location or an app or a web site.

Ways to show you accept Visa

Use the Visa brand mark to indicate Visa as a payment method both online and offline in a wide variety of applications including:

Door with sign that says Accepted here and the Visa logo.

Exterior/interior signage

At the entrance of physical merchant locations (store door or window) or inside (at the cash counter, etc.)

Kiosk showing Tap to pay and the Visa and tap to pay logos.

POS terminal signage

On the payment terminal screen, as well as on the physical terminal

Online acceptance

On an online or mobile merchant home or checkout page

Ready to start using Visa Branding?

Let your customers know you take Visa. Get the requirements now and order signage for all your locations.

*Visa brand mark guidelines are to be used in conjunction with the Visa Core Rules, Visa Product Brand Standards, and any other agreements entered into with Visa (the “Visa Rules”). Should these guidelines conflict with any Visa Rules, the terms within the Visa Rules shall prevail.