Live from Houston, Visa is excited to celebrate Super Bowl LI with teams, fans, clients, and merchant partners.
For Visa, an NFL sponsor for more than 20 years, the Super Bowl is more than a one-time moment. Leading up to the big game, Visa unveiled its “Race to the Kickoff” national advertising campaign, highlighting everyone in the community – merchants, athletes, and super fans – who bring excitement to game day. Later in the season, Visa helped fans get ready for the game by offering a tasty promotion with Papa John’s, one of the newest Visa Checkout merchants – highlighted in this TV spot with Steelers’ wide receiver, Antonio Brown and Patriots’ cornerback, Malcolm Butler.
The Super Bowl is also the ideal time to share the latest in payment innovation with fans – with more ways to pay – whether it’s a click, dip, tap or swipe. In Houston, Visa will be showcasing the Visa payment ring, the first non battery powered, NFC-enabled wearable device, originally unveiled at the Rio 2016 Olympic Games.
While in Houston, Visa is helping fans get ready for kickoff in a number of ways, including:
- Visa is speeding up fans’ ‘Race to the kick-off’ at the NFL Shop to enhance the fan experience with the following promotions:
NFL Shop gift card offer for participating in demos
Visa designated checkout lane
Chance to try out the latest in contactless payment technology.
BBVA Compass Visa cardholders could get up to $10 off at NFL Shop
- Antonio Brown has been surprising fans in Houston by picking up their tabs and buying them Super Bowl swag at the NFL Shop, all with the tap of his Visa payment ring.
- On Saturday, Visa invites you to tune in to watch NFL Honors 8 p.m. ET on FOX, where athletes and celebrities will have a chance to see the Visa payment ring in action on the red carpet and make donations to the Boys & Girls Clubs of America on behalf of Visa.
Visa will connect with fans via Facebook and Instagram Stories throughout the week – giving fans a behind-the scenes look into Super Bowl events in Houston and access to interviews with special guests. For live updates from Houston, follow along on Visa.com, Visa Facebook and Visa Instagram.