Program for community banks will connect their customers with location-based merchant offers and discounts
Visa Offers allows financial institutions and merchants to deliver individually tailored offers based on shopping behavior and purchase location to consumers who have opted in to the program. The platform supports Visa’s commitment to enable retailers and financial institutions of all sizes to deliver customized and differentiated offers to Visa cardholders at the point-of-sale.
“Community banks are vital financial partners to millions of Americans and are important Visa clients,” said
“This partnership with Visa will enable us to create a program that is relevant to our members and their customers and that meets the demand for both local and national merchant offers to reach consumers,” said
The program introduction is planned for later this year and is expected to include several ICBA Bancard member institutions. As the program is expanded and refined in the coming months, ICBA Bancard will offer the service to its broader community bank membership base.
About Visa Inc.: Visa is a global payments technology company that connects consumers, businesses, financial institutions, and governments in more than 200 countries and territories to fast, secure and reliable digital currency. Underpinning digital currency is one of the world’s most advanced processing networks — VisaNet — that is capable of handling more than 20,000 transaction messages a second, with fraud protection for consumers and guaranteed payment for merchants. Visa is not a bank, and does not issue cards, extend credit or set rates and fees for consumers. Visa’s innovations, however, enable its financial institution customers to offer consumers more choices: Pay now with debit, ahead of time with prepaid or later with credit products. For more information, visit www.corporate.visa.com.
About ICBA Bancard: ICBA Bancard is the wholly owned payment services subsidiary of the
Global Corporate Relations
Ryan Donovan, 650-432-2990