Visa Announces Commitment to Financial Literacy at Clinton Global Initiative with Goal of Helping 20 Million People Worldwide
Visa Brings Personal Finance Education to Football Fans Worldwide with Free FIFA-Themed Video Game
To reach this milestone, Visa unveiled an innovative new approach for helping children and adults learn about personal finance: Financial Football – a free video game that combines the world's most popular sport with an award-winning financial literacy curriculum.
A FIFA Partner since 2007, Visa will roll out its Financial Football game (known as Financial Soccer in the U.S.) in over 12 countries in the months leading up to the 2010 FIFA World Cup™. The game, which went live in
“We believe one of the most important tools to spur financial inclusion is not a product – it is knowledge,” said
“Supporting education is part of FIFA’s long-standing commitment to promoting social development through football,” said FIFA Secretary General Jérôme Valcke. “Visa’s Financial Football channels the passion for football and helps make learning about money management entertaining. This learning tool will be a valuable resource for community-based organizations and their work with youngsters.”
As part of the launch of Financial Football, Saunders rang the opening bell of the
“NYSE Euronext is proud to join with Visa in promoting financial literacy to America's youth,” said
Following the bell ringing, Visa hosted a Financial Football clinic with Donovan, McBride and Mexican soccer legend
Financial Football challenges players to answer fast-paced, multiple-choice money management questions correctly to advance down the field for a chance to score a goal. Financial Football offers single player and head-to-head game play options and is being translated into a dozen different languages. This free game features three difficulty levels – geared to children, teens and adults – and has companion lesson modules for classroom use. Players learn key concepts about saving, responsible spending, budgeting, and the wise use of credit.
“It would have been great to learn more about personal finance when I was in school,” said Donovan. “Fortunately, Financial Football provides today’s students with the opportunity and tools to learn about the financial world in ways that were never available to me when I was younger.”
“Money management is a crucial life skill that is essential for success,” said Campos. “Financial Football is a great way to learn those skills.”
“Knowing how to manage your money will let you take control of your financial future,” said McBride. “Financial Football is an excellent way to learn those money management skills, all while getting to play a great game.”
To view and download a copy of video footage featuring Financial Football and interviews with Visa executives and soccer players, visit www.thenewsmarket.com/visa.
Practical Money Skills for Life
Financial Football is part of Practical Money Skills for Life, Visa’s free, award-winning, financial education program. The program contains comprehensive money management resources and lesson plans tailored for use at home and in the classroom.
Financial Football comes on the heels of Visa’s financial literacy video game developed with the NFL and NFL PLAYERS. That game has been distributed by 23 state governments to every public high school in those states.
Visa operates the world's largest retail electronic payments network providing processing services and payment product platforms. This includes consumer credit, debit, prepaid and commercial payments, which are offered under the Visa, Visa Electron, Interlink and PLUS brands. Visa enjoys unsurpassed acceptance around the world and Visa/PLUS is one of the world's largest global ATM networks, offering cash access in local currency in more than 170 countries. For more information, visit www.visa.com.
For Visa, Inc.
Steve Hickok, 212-453-2353