"As Visa has evolved into a global public company, we challenged our agency partners around the world to provide a unified approach to our marketing initiatives," said Antonio Lucio, chief marketing officer of Visa Inc. "This decision reflects the creative strength and innovation of TBWA Worldwide as well as their ability to deliver against Visa's unique brand vision."
The Visa brand has come to symbolize convenience, flexibility, security and global inclusiveness to hundreds of millions of consumers and tens of millions of merchants worldwide. As one of the world's most recognized consumer brands, Visa takes great care to manage the Visa brand promise through innovative marketing and advertising programs across the globe.
Visa Inc. operates the world's largest retail electronic payments network providing processing services and payment product platforms. This includes consumer credit, debit, prepaid and commercial payments, which are offered under the Visa, Visa Electron, Interlink and PLUS brands. Visa enjoys unsurpassed acceptance around the world, and Visa/PLUS is one of the world's largest global ATM networks, offering cash access in local currency in more than 170 countries. For more information, visit www.corporate.visa.com.
SOURCE: Visa Inc.
Steve Hickok, 212-453-2353
Nancy Panter, 415-932-2123