Animation, Sound & Vibration – How Visa is Reinforcing Consumer Trust in a Changing Payments World
6/17/2019
Visa’s suite of sensory branding elements arriving at more than one million points of sale
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190617005240/en/
Visa was the first major payment brand to introduce multi-sensory branding, which included animation, sound and haptic vibration expressions of its brand. After an extensive creation and selection process that involved focus groups and elimination rounds, Visa landed on a single ‘energetic’ and ‘optimistic’ sound, and complementary animation and haptic vibration. Since then, Visa has forged partnerships with a range of companies around the world to deploy sensory branding, ensuring more consumers get the confidence they desire when making a payment.
With the growth of IoT and evolving consumer expectations, Visa’s sensory branding suite is strategically coming to life across the globe. A few examples include:
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Mobile First Experiences:
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Carousell marketplace app in
Singapore - Monyx Wallet payment app from Nayax
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11 issuer mobile wallet apps throughout the
Latin America region
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Carousell marketplace app in
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Biggest Stages in Sport:
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In-stadiums across
France at the FIFA Women's World Cup™ -
In-stadium at
Oracle Park , home of theSan Francisco Giants
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In-stadiums across
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Prominent Technology and Retail Partnerships:
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Point-of-sale (POS) terminal providers that provide technology
directly to merchants, including Aurus, Equinox Payments (NA), Pax
(NA and
Asia ),Poynt (SF), IBA (Russia ), VisaNet (Uruguay ) - TSYS Genius payment processing platform
First Data inSingapore - Xpress-pay, a leading, flexible ePayment solution for SMBs
- Payscout, a global payment processing provider with a platform for enabling transactions in immersive environments
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Ziosk, a table service ordering and pay on-demand solution
deployed in casual dining restaurants such as
Olive Garden , Yard House, Chili’s,Red Robin , Outback, and TGI Friday’s
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Point-of-sale (POS) terminal providers that provide technology
directly to merchants, including Aurus, Equinox Payments (NA), Pax
(NA and
“As consumers continue to change where and how they pay in the world,
the entirety of the customer experience must also evolve in ways that
have trust built-in from the start,” said
To measure the impact of sensory branding on consumer experience,
research with a sample of
Partner Reaction & Support for Sensory Branding
“My first reaction to Visa’s sensory branding was, wow, someone finally
got it,” said
“TSYS sees the consumer payment experience evolving at the point-of-sale
to be a constant interaction between the consumer and merchant. Sensory
branding is a good example of how the consumer can feel their
transaction was completed in a safe and secure way,” said
“We are excited to be part of Visa’s innovative initiative to build
trust, reinforce their brand, and improve the customer payment
experience,” said
Onsite at
About
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View source version on businesswire.com: https://www.businesswire.com/news/home/20190617005240/en/
Source:
Visa Inc.
Sheerin Salimi
shesalim@visa.com