Female Entrepreneurs Are Feeling More Empowered as They Gain Ground Globally
Visa shares “State of Female Entrepreneurship” report ahead of
inaugural She’s Next, Empowered by Visa event in
Event features industry leaders including,
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Visa’s Suzan Kereere and
“Women-owned small businesses are essential to our economy and Visa wants to provide these incredible women with tools and resources that can help them grow and advance their businesses,” said Suzan Kereere, global head of merchant sales and acquiring, Visa.
Visa surveyed female small business owners across the U.S. and
- Entrepreneurial motivations. The top three motivators for women, nationally, to start a business are pursuing their passion (48 percent), having financial independence (43 percent) and flexibility (41 percent).
- Funding does not come easily. Three quarters of women
entrepreneurs (73 percent) report difficulty in obtaining the funding
they needed to start their own business, with 61 percent self-funding
their businesses. Results were similar for
Atlanta-based female small business owners, with 83 percent citing funding difficulty and 63 percent self-funding their businesses.
- Open to new technology. Thirty-two percent of women would
direct additional funding towards newer technology, such as digital or
social media tools. In
Atlanta, female small business owners would like to improve digital marketing (59 percent), social media (50 percent) and be able to conveniently make and accept payments (32 percent).
- Biggest challenges. Nationally, women said their top concerns
include assembling a good team (37 percent) and finding the right
business management tools (36 percent), also citing keeping up with
industry challenges (24 percent) and building a support network (23
Atlanta, women shared different challenges: 37 percent of female founders reported not being able to grow as fast as they need to, developing an online presence (34 percent) and raising funding and capital (32 percent).
- Battle of the sexes. Most women feel that business challenges are equally difficult for both women and men. However, some believe that negotiating contracts and raising funding come more easily for men than women, particularly when it comes to raising funding (34 percent), negotiating contracts (35 percent) and making tech decisions (20 percent).
She’s Next, Empowered by Visa – Atlanta Event
Days away from Super Bowl LIII, more than 150 Atlanta-metro area female
entrepreneurs will attend the She’s Next inaugural event. The event
centers around support and education through dynamic programming: town
hall with industry leaders including,
At the event, contactless-enabled vending machines will create a unique shopping experience featuring select items from Atlanta-based, women-owned small businesses. In addition, 100 percent of the purchase price of products sold from these machines will benefit Women’s World Banking, a non-profit providing low-income women entrepreneurs around the world the financial tools and resources they need to thrive and pursue their dreams.
Attendees will receive a resource-filled She’s Next toolkit which includes information on how to run and improve your business from industry leaders, key resources and a description of Visa’s full suite of payment services designed for virtually every business need. The toolkit will soon be available to download online for small businesses nationwide.
“Having help from a company as large as Visa, and having its resources
in our hands is really powerful,” said
For more information on the She’s Next, Empowered by Visa initiative, visit www.visa.com/shesnext.
Methodology: Visa commissioned a survey of 650 adult, female small
business owners to assess their attitudes toward entrepreneurship. The
online survey included women in