Visa will build upon success of 2018 FIFA World Cup Russia™ to bring
more one-of-a-kind experiences to football fans globally
Expanded presence will include new women’s football events across
Europe, as well as the premier men’s tournament in Africa
Beginning December 10, Visa cardholders have access to an exclusive
presale for FIFA Women’s World Cup France 2019™ tickets
SAN FRANCISCO--(BUSINESS WIRE)--Dec. 6, 2018--
Visa (NYSE:V), the Official Payment Services Partner of FIFA, has
announced partnerships with the Union of European Football Associations’
(UEFA) Women’s Football Competitions and the Confederation of African
Football (CAF) Total Africa Cup of Nations tournament to evolve its
sponsorship portfolio and connect with fans around the world. Leveraging
its sponsorship expertise and success at the 2018 FIFA World Cup
Russia™, Visa will implement its innovative payment technology at the
tournament venues and deliver exclusive experiences for cardholders and
clients. By tapping into the strength of the Visa brand and its
influential role for fans in football, Visa will help to further elevate
women’s football and these regional tournaments.
“Visa has strategically positioned itself at the center of football and
these events will further exemplify the unique experiences only Visa can
provide to fans across the globe,” said Chris Curtin, chief brand and
innovation marketing officer, Visa Inc. “These tournaments allow us
distinctive opportunities to showcase Visa’s payment innovation,
strengthen partnerships and highlight our evolved offerings to clients
and fans.”
Expanding Global Football Portfolio
Visa is partnering with the UEFA Women’s Football Competitions through
2025 to continue its efforts to inspire and empower women, as women’s
football continues to grow at all levels. Through its partnership, Visa
will collaborate with UEFA for the 2021 Women’s European Championships
in the United Kingdom and the annual Women’s Champions League beginning
in 2019. Complementing the national team tournament with the world’s
finest club competition allows Visa to be at the center of women’s
football and strengthens its efforts around diversity, acceptance, and
inclusion leading up to the FIFA Women's World Cup France 2019™.
Visa also announced its partnership with CAF as a sponsor of the Total
Africa Cup of Nations (AFCON) tournament in 2019 and 2021. The deal will
make Visa the exclusive payment services provider at all venues and the
official partner of the player escort program. With CAF, Visa will be
able to capitalize on football’s popularity throughout the continent,
tap into high-growth markets and continue to deliver exclusive benefits
to its local communities, clients, partners and fans as they come
together to support the best of African football.
Driving Innovation around the Fan Experience
Visa, a FIFA partner since 2007, continues to drive toward new payment
innovation that provides fans with faster and enhanced experiences at
checkout. Whether it be remote and mobile ticket purchasing, contactless
payment technology at transit locations, in-seat ordering or new ways to
pay for retail, Visa will utilize its transit, retail and commerce
expertise to deliver innovative payments that reimagine the fan
experience.
These tournaments present an opportunity for the brand to build upon its
success of 2018 FIFA World Cup Russia™. Visa brought contactless payment
technology to 12 tournament stadiums and curated unforgettable
experiences for more than 250 clients and 3,000 consumers who traveled
from over a hundred different countries. In 103 markets around the
world, Visa partnered with more than 500 issuers and 40 merchants in 24
languages on a variety of FIFA-related activities, whether to run custom
marketing programs, host in-market viewing parties or utilize Visa’s
exclusive marketing campaign assets to drive mutual business priorities.
FIFA Women's World Cup France 2019™ Ticket Presale for Visa
Cardholders
Following the FIFA Women's World Cup France 2019™ Draw on December 8,
Visa will offer an exclusive opportunity for cardholders to be the first
fans to purchase individual match tickets for the tournament. The
exclusive presale phase will take place from December 10 through
December 23 and tickets for all matches will be available. FIFA
recently announced that 150,000 FIFA Women's World Cup France 2019™
tickets have been sold since package sales opened in September.
About Visa Inc.
Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our
mission is to connect the world through the most innovative, reliable
and secure payment network - enabling individuals, businesses and
economies to thrive. Our advanced global processing network, VisaNet,
provides secure and reliable payments around the world, and is capable
of handling more than 65,000 transaction messages a second. The
company’s relentless focus on innovation is a catalyst for the rapid
growth of connected commerce on any device, and a driving force behind
the dream of a cashless future for everyone, everywhere. As the world
moves from analog to digital, Visa is applying our brand, products,
people, network and scale to reshape the future of commerce. For more
information, visit About
Visa, https://usa.visa.com/visa-everywhere/blog.htmland @VisaNews.
View source version on businesswire.com: https://www.businesswire.com/news/home/20181206005237/en/
Source: Visa Inc.
Visa Inc.
Sheerin Salimi
shesalim@visa.com