Visa Checkout Brings Simplified Online Shopping to Brazil
96 percent of users call new service “secure” way to pay online1
SÃO PAULO--(BUSINESS WIRE)--Oct. 23, 2015-- Visa, the global leader in payments, today announced the launch of Visa Checkout in
“In an increasingly digital world, people are spending more and more time browsing, shopping and paying on their mobile devices. As screens get smaller, it’s more important than ever that shoppers are able to make fast, easy payments in just a few clicks. In the US, shoppers made purchase more often when using Visa Checkout compared to customers using other payment options,” says
Visa and FutebolCard are leveraging an existing partnership. Since 2007, fans can choose Visa Passfirst at Futebolcard website, an innovative service that enables fans to purchase stadium seats online with their Visa cards, which then act as a digital ticket to the stadium. To enter, fans just need to bring their Visa card and swipe it through dedicated turnstiles.
For consumers and online retailers, Visa Checkout offers an easy and secure way to pay online. Enrolling in Visa Checkout is intuitive and simple, and shoppers can use any Visa debit or credit card or even other branded cards to make purchases from a PC, mobile device or within a mobile app. Once enrolled, shoppers simply provide their username and password to complete the payment process -- without ever having to leave the merchant’s website.
The online checkout experience continues to be a consumer pain point with shopping cart abandonment rates as high as 68 percent, according to research firm, eMarketer2. In many cases, consumers have to click through multiple screens, filling out detailed information before completing a purchase. The problem is even more pronounced as devices become smaller with 86 percent of shoppers never completing their purchases on mobile devices. A research made by eMarketer3 also revealed that sales conversion with smartphones users with an express checkout service, such as Visa Checkout, jump to 65 percent.
According to comScore1, since
Visa Checkout: more than six million customers enrolled globally
Since its launch less than a year ago, more than six million customers have signed up for Visa Checkout accounts. A quarter million large and small merchants and more than 330 financial institution partners now offer Visa Checkout globally. These represent some of the biggest retailers on the internet, including
Visa Checkout is available in 16 countries/regions around the world. These are:
1: U.S. eCommerce Market Share, Q1 2014, comScore2
2: Shopping Cart Abandonment,
3: eCommerce & Mobile Growt, eMarketer, US Retail Ecommerce: 2014 Trends and Forecast