Visa Inc. Survey: Tooth Fairy Fluttering Down To Earth
"The Tooth Fairy is finally fluttering back to earth," said
In conjunction with the survey, Visa is releasing its first Practical Money Skills app for Android, an updated iTunes Store app, and an updated
"Visa created the Tooth Fairy apps and calculator so that anyone -- from the first time mother to the father of three -- can get an idea of what the Fairy is leaving under pillows in other households," Sillin said. "It's a fun and helpful glimpse at next door, or thousands of miles away."
Additional findings from the survey include:
- 32% of respondents said that a dollar was left by the Tooth Fairy, by far the most popular amount.
- Nearly 20% of respondents reported that the Tooth Fairy left a
- 5% of households reported that the Tooth Fairy left
$20or more under the pillow.
- For the second year in a row, fathers reported a far more indulgent Tooth Fairy, saying that she left nearly 30% more than moms did:
- In the Northeast, 1 in 4 children (25%) got
$5or more, and around 1 in 13 (8%) were left with $20or more, driving the average in the Northeast up to $3.56. In the Midwest the Fairy left an average of $3.13. Kids in the West and South received an average of $3.09and $3.07respectively.
The calculator and app are part of Visa's free, award-winning financial education program, Practical Money Skills for Life, which reaches millions of people around the world each year. Launched in 1995, the program is now available in 10 languages in more than 30 countries. At Practical Money Skills for Life, educators, parents and students can access free educational resources including personal finance articles, games, lesson plans, and more.
Download a high-resolution image of Visa's Tooth Fairy infographic here.
**The survey results are based on 4,027 telephone interviews conducted nationally from
Margin of error for 4,027 interviews is ± 1.5% at the 95% confidence interval.
About Visa Inc.
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SOURCE Visa Inc.
For more information or to schedule an interview, please contact Hugh Norton (703) 683-5004, ext. 133 or [email protected]