Visa, Pizza Hut and Accenture Develop Connected Car Commerce Experience
Leading global brands combine innovative payment and mobile technologies to create in-car purchase experiences that are secure, convenient and easy
Visa Demos Connected Car Commerce at
Visa will demonstrate connected car commerce at
“By 2020 it is estimated that more than 250 million vehicles worldwide will include some form of embedded connectivity1,” says
Building Next-Generation Commerce Experiences
With busy, on-the-go consumers in mind, the connected car concept led by Visa, combines leading edge payment security, cellular and wireless technologies to test connected car consumer payment experiences. The demonstration of connected car commerce is a first of its kind in the industry. While the initial focus is on ordering food at a quick service restaurant, the technology can also be applied to other, everyday consumer purchases including gasoline, transit and parking and drive-through retail opportunities.
- Visa Checkout, the online payment service that lets consumers make purchases with just a few clicks, integrated into the dash of a connected car, will allow consumers to easily order food from the car. Interactive Voice Control (IVR) will be used to enable consumers to easily and securely make in-car purchases. IVR enables the driver to order and authenticate the purchase while keeping both hands on the steering wheel and maintaining focus on the road.
Pizza Hut, the world’s largest pizza company and biggest digital pizza brand by order volume, has already integrated Visa Checkout as an easy checkout option on pizzahut.com. As part of the connected car trial, the company now will provide in-car access to menus, delivery and pick-up options as well as test in-restaurant “beacon technology” to notify team members when the customer’s car has arrived.
“We’re committed to offering speed and convenience to our customers when ordering online and this new connected car technology is the latest way for us to do that,” said
Baron Concors, Chief Digital Officer, Pizza Hut. “We have the largest suite of mobile apps and are proud to be the exclusive pizza company to offer Visa Checkout, so with our history of innovation, it only made sense for us to be the first to test the beacon technology in cars.” Accentureplays a pivotal role developing the applications and integrating several technologies to build the technical foundation for secure and seamless in-car purchases. This includes the car’s head unit, cellular network, Visa’s payment technology, the restaurant’s eCommerce platform, beacon and Bluetooth technologies.
“We are pleased to team with Visa to explore the future of Internet of Things-based commerce by building the connected car commerce prototype,” said
Anand Swaminathan, Global Growth and Strategy lead for Accenture Digital. “Visa has great vision in this space and continues to innovate and explore new ways to make purchases more convenient for consumers, setting the bar even higher in terms of friction-less payment transactions.”