Visa is one of just five global FIFA Partners, possessing exclusive rights in the financial services product category for all FIFA World Cup™ activities around the world. Starting with its debut as an official sponsor at the 2010 FIFA World Cup South Africa™, Visa’s FIFA partnership provides Visa with worldwide exclusive access to the FIFA World Cup™ and more than 40 other FIFA competitions. FIFA World Cup™ events can be activated by Visa’s financial institution clients and merchant partners, creating a powerful opportunity for the sponsorship to drive business, achieve maximum exposure and improve brand lift, global reach and local relevance.
These celebrated FIFA competitions create economic benefits for host nations and provide Visa with an opportunity to build business for its financial institution clients and merchant partners. Working together, Visa and FIFA create exclusive and unique programs at FIFA tournaments that drive incremental value to Visa accountholders and clients.
Once in a Lifetime
Visa is carried by millions of football fans across the globe. With its integrated accountholder marketing promotions that get to the very heart of their passion for the game, Visa is committed to enhancing the FIFA World Cup™ experience for fans. Visa accountholders have exclusive access to tickets for FIFA tournaments via Visa sponsored pre-sale events.
Visa Sponsorship Approach
Visa’s FIFA Sponsorship Fact Sheets