• Visa Dubai Innovation Center

    Dubai Center: Falak Street, Al Sufouh 2, Dubai Media City

    Moscow Studio: Gasheka 7, Dukat Place II, 7th floor

    email: [email protected]

We serve CEMEA through the Dubai Innovation Center and Moscow Innovation Studio

An interior shot of the Dubai Innovation Center.

We build

We build tangible solutions with our clients, partners and FinTechs.
A Visa employee using a big screen display for a presentation in the Collaboration Space.

We showcase

We showcase and elevate Visa's innovation narrative and capabilities.
Visa employees at the Dubai Innovation Center test out a new phone app.

We contribute

We contribute meaningfully to Visa's Product and Solution Development.

Our experience

The CEMEA Innovation Center embraces the principles of human-centric design and focuses on serving our region’s unique innovation needs.  We have learned a lot from 5 years of being part of a global network of innovation centers and have worked with partners to build tangible, customer-centric solutions.

Our 4,000 square-foot facility is an open and collaborative space designed to serve clients and partners in Central and Eastern Europe, Middle East and Africa to build cashless economies. Our space includes:

  • Collaboration Space: The collaboration space is a place to build the future of payments together – through rapid prototyping and co-creation. We use design-thinking methodologies to ideate and develop new ideas and customer experiences.
  • Experience Gallery: An experience gallery with various payment solutions fitted out with the latest point-of-sale, online and mobile payments technology. Check out our Internet of Things showcase, which include examples of a connected home, voice command services and demos of biometric payment technology prototypes. This fully digital space is built to inspire you.

Visit types offered in CEMEA

Offerings and engagements for banks, merchants, fin techs, governments and beyond.

  • In-Center Experiential Tour

  • Experience key payment trends and technologies driven by Visa capabilities and gain awareness on the future of commerce.

  • Innovation Pop-up

  • Take Visa's innovation experiences on the road to remote locations, client spaces and events. The pop-up provides us with the ability to serve and educate large audiences in their home locations.

  • Discovery Session

  • Go deep into key themes, understand payment trends and Visa's innovation capabilities, and build a joint innovation roadmap.

  • Co-Creation

  • Co-creations are six-week sprints where we build great solutions that users love. Co-creators can be our clients, partners, or even internal Visa teams. They harness user-centric design, rapid prototyping and Visa capabilities to make magic happen.

  • Product Design

  • Our team of design specialists provide tangible design outputs such as UI prototypes, user journeys, workshops, and UX reviews.

  • Market Immersion

  • Explore cutting-edge innovations in China and Silicon Valley (coming soon) with Visa.

The innovation team

The CEMEA Innovation and Design team has in-depth knowledge of payments as well as human-centered design.  Our designers, engineers, product experts and innovation leaders have experience designing, developing and deploying new solutions with a focus on the end user experience to solve our client’s biggest challenges. Each session – including the people helping you with the experience – is tailored to your needs.

Directions to our center

Dubai Center: [email protected]

Falak Street, Al Sufouh 2, Dubai Media City

Moscow Studio: [email protected]  

Gasheka 7, Dukat Place II, 7th floor

When you book a visit, make sure to ask us about reserving you a parking spot. 

Get directions

The exterior of the Dubai Innovation Center.
The entrance to the Dubai Innovation Center.
The reception area of the Dubai Innovation Center, which includes a Visa logo on the wall.