Ideas Happen 2004

Ideas Happen 2004

Inspiring new beginnings

Visa is proud to support the creative spirit and boundless energy of our Ideas Happen winners. We believe that building a better community starts by helping people build their dreams. Our twelve outstanding innovators each received $25,000 from Visa to help them launch their ideas. We can hardly wait to see what they’ll do next.


Matthew G., IN
Baker's Edge Baking Pan/Entreprenuer

Whats the best brownie in the pan? If you said the corner brownie, you are not alone. Many people love the edges of brownies (baked goods, savory dishes etc.). I invented the Bakers Edge baking pan for all edge loving people. Every serving baked within the Bakers Edge has that delicious chewy edge. Say goodbye to baked goods with overdone dried edges, and gooey underdone centers. This baking pan functions like no other. Not only does it add edges, it also bakes items to perfection in less time - up to 40% faster for some recipes. Its also a great one piece roasting pan. Place a roast atop the Bakers Edge inner walls, and put vegetables underneath. The Bakers Edge is completely nonstick, making cleanup easy. For the last 6 years I have poured what little money I have into this project. I invented it, patented it, trademarked it, marketed it, made prototypes, and tested it. I have a manufacturer and a distributor on standby waiting for funds. This prize money would make the Bakers Edge a commercial reality. After this product is a commercial success, I will pay back the $25K to fund future entrepreneurs. Winning will make my Ron Popeil-esque dreams a reality.