Ideas Happen 2004

Ideas Happen 2004

Inspiring new beginnings

Visa is proud to support the creative spirit and boundless energy of our Ideas Happen winners. We believe that building a better community starts by helping people build their dreams. Our twelve outstanding innovators each received $25,000 from Visa to help them launch their ideas. We can hardly wait to see what they’ll do next.


Angelique S., CA
Splish Splash Bathmat/Entreprenuer

Children love to splash in the bathtub, but parents hate cleaning the pools of water on the floor after the bath. After sopping up water on the floor with yet another good towel, I decided to be the first person to invent something that would let children splash and have fun in the tub, while eliminating the stress and mess for parents. My Splish Splash Bathmat is actually more than a bathmat. It is a whole kit that lets children color, play, learn, splash, and most of all HAVE FUN in the bath. The kit contains ultra bright, super creamy Splish Splash soap crayons that are incredibly easy to wash off, interchangeable Splish Splash resusable design sheets that stick to the tub, and disposable, absorbent Splish Splash mats that suck up the water that splashes out of the tub. My three children have used the prototype and LOVE it. I have created a comprehensive business plan and hope to launch these kits next year. The money from this contest will allow me to finance this idea further, without applying for a loan and going into debt. Before long, both kids and parents will agree that "With Splish Splash Bathmats, bathtime has never been this much fun."