Visa became the sixth top–tier FIFA Partner in 2007 and recently extended its relationship through 2022. With worldwide exclusive access to all FIFA competitions, Visa and FIFA create unique programs at FIFA tournaments that benefit Visa account holders and clients. These programs reinforce the value of the brand, build client business and enhance the football experience for Visa cardholders.
Visa’s partnership with FIFA provides global rights in the Financial Services product category to more than 40 FIFA events, which can be activated with merchants and financial institution clients worldwide. Visa–branded credit, debit and prepaid cards are preferred by FIFA for all goods purchased at official FIFA stores, in venues and online at www.fifa.com. In recognition of Visa’s sponsorship, all official venues of the 2014 FIFA World Cup Brazil™ proudly accepted only Visa–branded credit, debit, and prepaid cards along with cash in all FIFA venues to pay for food, beverages, retail goods and to obtain cash at ATMs.
At the 2014 FIFA World Cup Brazil™, Visa launched its brand campaign Everywhere You Want To Be with communications in 65 countries. The campaign delivered on the brand promise that wherever you want to be, Visa helps you get there. As Forbes concluded, “Coming into the final weekend of the World Cup, Visa can congratulate itself on being literally everywhere its customers want to be.”
In 2015, Visa will activate its partnership at 5 FIFA events – the FIFA Women’s World Cup in Canada, FIFA Beach Soccer World Cup in Portugal, FIFA U20 World Cup in New Zealand, FIFA U17 World Cup in Chile, and the FIFA Club World Cup – continuing to deliver exclusive and unique programs to benefit Visa cardholders and clients.