Visa's community and global involvement allow us to offer you reliability, accessibility, and strength. We’re proud of our ongoing alliances with the Olympic Games, FIFA, NFL, Kentucky Derby, Live Broadway, and NASCAR.
On this page
NFL
Visa is a proud sponsor of the NFL, the Super Bowl, and the Pro Bowl, as well as the Atlanta Falcons, Carolina Panthers, Cleveland Browns, Denver Broncos, New England Patriots, New Orleans Saints, and San Francisco 49ers, and our partnership helps support this great American tradition throughout the NFL season and yearround.
Olympic Games
Visa is committed to continuing a tradition of excellence though its long-term sponsorship of the Olympic Games. Since 1988, Visa has proudly donated more than $14 million to the U.S. Olympic Team to help fulfill the dreams of America's Olympic athletes and hopefuls.
Winners of Visa’s Be There promotion were sent to the 2004 Olympic Games. See who won!
FIFA (Fedération Internationale de Football Association)
Football—or soccer as it's called in the USA—is one of the most universally popular sports, and played in more than two hundred countries. Visa is one of six FIFA partners with global rights to a variety of FIFA events, including the 2010 and 2014 FIFA World Cups™ and the FIFA Women’s World Cups. This partnership provides Visa cardholders with exclusive promotional offers at a number of matches around the globe.
NASCAR
Visa is an official sponsor of NASCAR. This ongoing sponsorship celebrates the passion of racing fans bringing them closer to NASCAR--the #1 motor sports in the United States. Learn more about Visa's sponsorship of NASCAR.
Spotlight on Broadway
A proud sponsor of Broadway, Visa is the only card accepted at the Tony Awards® and is the official card of Live Broadway, the trade organization representing all official Broadway theater owners and producers in New York and in 140 cities in North America. See how this extraordinary partnership brings Broadway’s passion and excitement to you. Visit our Broadway site for information on the Tony Awards and on some of the Great White Way’s hottest shows.
Kentucky Derby
For more than a decade, Visa has proudly partnered with Churchill Downs, the site of the world famous Kentucky Derby. Not only is Visa the only payment card accepted for admission to the race, our alliance entitles Visa Signature cardholders exclusive access to VIP experiences and grandstand tickets. Although the race only lasts about 2 minutes, the pageantry and parties go on long before—and well after—the infamous "Run for the Roses." Be a part of the action!
