2012 NFL Media Kit

A proud sponsor of the National Football League since 1995, Visa is the Exclusive Payment Services sponsor for the NFL and all official NFL events. Visa’s league and team sponsorships provide a wide range of benefits - including access to the Super Bowl, the NFL Pro Bowl and the NFL Draft - to connect with Visa cardholders and drive value for financial institution clients, merchant partners and shareholders. Visa renewed its league sponsorship in 2009 through the 2014 season.


For the 2012-13 NFL season, Visa enjoyed team relationships with the Atlanta Falcons, Baltimore Ravens, Buffalo Bills, Carolina Panthers, Cleveland Browns, Denver Broncos, Indianapolis Colts, Minnesota Vikings, New England Patriots, New Orleans Saints, Pittsburgh Steelers, San Diego Chargers and San Francisco 49ers. For each team, Visa is the preferred card for ticket sales, concessions and merchandise and has point-of-sale branding online and at all team payment terminals within the stadiums, including concession areas and team shops.

Visa, the NFL and NFL players teamed up for the eight consecutive year to help students and adults take control of their financial future. Financial Football is a free money management video game and the centerpiece of a nationwide initiative to promote financial literacy. Visa has partnered with 35 state governments to distribute the Financial Football game to more than 15,000 middle and high schools. The online version of the game, available at www.practicalmoneyskills.com/football, has been played more than 450,000 times.

Press Releases
Fact Sheets
  • Visa NFL Campaign - An overview of Visa's integrated marketing campaign featuring national advertising, Visa NFL Fan Offers, social media extensions, client and merchant activation programs, new team relationships and the eighth season of Financial Football.
For further information, images or assets, contact:

Roger Hacker
(650) 432-4303

Media Contact Information:
If you are a member of the media or analyst community and have questions, contact us for more information.

All NFL Media Kits

A Look Back at the 2011 Campaign

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Media Contacts

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Brand & Sponsorship

Visa's sponsorship of events brings our brand to life and creates value for our stakeholders. Read more...