2011 NFL Media Kit

A proud sponsor of the NFL since 1995, Visa is the Exclusive Payment Services sponsor for the NFL and all official NFL events. Visa’s league and team sponsorships provide a wide range of benefits - including access to the Super Bowl, the NFL Pro Bowl and the NFL Draft - to connect with Visa cardholders and drive value for financial institution clients, merchant partners and shareholders. Visa renewed its league sponsorship in 2009 through the 2014 season.

Press Releases
Fact Sheets
  • Visa NFL Campaign – An overview of Visa’s integrated marketing campaign featuring national advertising, the Visa You and 10 Super Bowl Sweepstakes, social media extensions, client and merchant activation programs, new team relationships, and the seventh season of Financial Football.
  • Visa NFL Sponsorship – An overview of Visa’s sponsorship of the NFL and how the partnership enables Visa to connect with cardholders to drive value for financial institution clients, merchant partners and shareholders.
  • Financial Football - The latest version of the popular financial literacy video game created by Visa Inc., which is now in its seventh season. Financial Football 2.0 was developed with help from New Orleans Saints’ quarterback Drew Brees, who created a variety of its personal finance questions and appears on the cover.

All NFL Media Kits

A Look Back at the 2012 Campaign

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Media Contacts

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Brand & Sponsorship

Visa's sponsorship of events brings our brand to life and creates value for our stakeholders. Read more...